A proposed logo for an updated identity for Alberta Aviation Museum, inspired by the aesthetic of vintage aviation memorabilia. The mark is simple and one colour to accommodate merchandise possibilities. Additional materials were proposed as well.
LOOK SHINY THINGS
Look Shiny Things is the new growing business of a local jewelry designer. A professional identity was required to accomodate the transition made from a hobby to a business. Accompanying materials for print and web were created as well.
Student Group Services at the University of Alberta expanded their efforts to include a street team. The triangles of the original logo were rearranged like tangram pieces to form an active body to express the new section’s energy and purpose.
Student Group Services additionally created a new executive consultation section. The dominant triangle of the original logo was extended to hold the acronym. The logo communicates that the section is an integral and prominent part of Student Group Services.
PEANUT BUTTER & MELLY
This illustrative and playful logo was created for a personal blog about culinary adventures. Though the mark takes advantage of layers and textures, it can be simplified down to a core mark appropriate for a situation like watermarking.
The Spoke’s goal of youth empowerment influenced the dynamic, asymmetrical wordmark (shown here within the special-use mark). The bicycle imagery of the spokes framing the type is further complemented by the bordering radials that mimic wheels.